Monthly Program Offerings

Monthly VOD & PPV Programs

Overview
Direct Mail
Bill Inserts
Web & Mobile
Hispanic
Pay-Per-View
Custom

Eclipse—the Leader in VOD and PPV Marketing

Looking for a VOD/PPV marketing partner? Eclipse Marketing developed the industry’s first national, monthly PPV marketing program in 1993 and has been on the forefront of PPV and VOD marketing ever since.

We work in partnership with cable operators, movie studios, and programmers to develop turnkey direct marketing programs that educate consumers, drive usage and buys, introduce new features, and reinforce cable’s competitive advantages…with proven results.

Keep your competitive edge!
“Netflix doesn’t offer a better selection than TV providers… it has simply done a better job of marketing.”
- Multichannel News (1/31/11)

National Direct Mail Campaigns. Local Results.

Direct Mail leads the way as part of an integrated and well-rounded strategy. Take advantage of our long-standing national programs to convert nevers and light users, and educate new digital customers.

MSOs, movie studios and network programmers alike trust us to execute monthly campaigns that follow their individual brands—from accurate artwork, copy and legal to adherence to MSO style guides and knowledge of unique regional product offerings… in both English and Spanish. Sound difficult? We make it look easy.

Eclipse knows our business and knows how to design a piece that will win with our customers. They have consistently produced creative, detail-oriented work while providing personalized service at every step along the way. They always have the time and expertise to address our needs no matter how great or small.

Marketing Manager, Charter Communications

Volume discounts. Approved templates. Simple customization.
Lift transactional buys, drive retention and encourage upgrade.
Can contain education, movies, premium, free, sports, and more!
Target new digital customers, lights, nevers... with proven results.
Highlight and reinforce cable’s competitive advantages.

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Bill Inserts bring your message home.

For tune-in messages and upgrade offers, bill inserts pack a postage-free punch!

Monthly Bill Inserts

Goal: Transactional VOD buys and usage, Retention, Upgrade
Contains: Education, Movies, Premium, Sports, Free VOD, Upgrade Offers
Hispanic Targeted Version Available
Priced low with national print pricing

I can always count on Eclipse to put together fabulous and compelling creative under tight timelines. When we need something done quickly, with minimal direction, we seek out Eclipse Marketing.

Senior Marketing Professional, Comcast

Single or 2-panel VOD inserts lift transactional buys.
With one insertion fee, bundle several offers/products into a multipage booklet.

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Get connected with our Web & Mobile solutions.

Staying ahead of the competition requires keeping up with trends. Through social media and interactive web devices, today’s technology can connect consumers to your VOD offerings like never before. From online banner advertising, HTML Emails, Web and Mobile Landing Pages, to Personalized URLs (pURLS) and Quick Response (QR) codes and beyond, we’re ready to help you keep your competitive edge.

Eclipse listened to our needs, and provided us with professional, inspired solutions. We value their creativity and expect great things from our partnership.

Marketing Coordinator, Suddenlink

HTML Emails create synergy with a click!
QR Applications for VOD Marketing:

• View movie trailers
• Connect to MSO or programmer website
• Link to Apple’s App Store or Facebook page

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Tap into the lucrative Hispanic market.

We understand what makes your Hispanic communities buzz and the importance of properly introducing VOD to this demographic. Let us help you design marketing initiatives that will strike the right chords and lift VOD usage and buy rates. Eclipse works with programmers and movie studios to create bilingual initiatives that are simple and cost-effective to participate in.

Goal: Drive VOD usage and buys by Latinos
Contains: Programming with Latino appeal, On Demand features and benefits, how to use
Priced low with national print pricing

A diverse approach… addressing the passion points of a diverse audience.
Education is key in creating VOD awareness in the Hispanic audience.
Consider our large format, entertainment-style bilingual magazine

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Pay-Per-View direct mail goes for maximum impact!

Promote multiple events in one communication to save on postage costs.

Goal: Generate event buys
Contains: Who, what and when. How to order.
Bilingual
Priced low with national print pricing and programmer subsidies.

Eclipse is an invaluable strategic partner that is like an extension of our marketing team. They deliver what I need with creativity, flexibility and speed. I enjoy working with Eclipse because they have industry knowledge and network connections that other agencies don’t have.

Director of Marketing, Blue Ridge Communications

Promote multiple events in one communication.
A wall poster leaves a lasting impression.

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Custom solutions offer a 360-degree approach.

A holistic marketing strategy is a must-have in today’s high-charged competitive and socially connected environment. That’s why we offer a variety of tactics and formats that support and complement each other including custom solutions specific to your unique needs, whether you are a cable operator or programmer.

Eclipse does great work for us. They are totally on top of their business, always meet deadlines, and produce quality printed pieces at a fair price. Additionally, their account management team takes a “can do” approach to every project, and are a pleasure to work with.

Key Account Marketing, Showtime Networks

Free standing inserts and newspaper shared mail reach homes for less.
Provide customers with a guide to On Demand features and usage.
Movie posters are perfect for payment and retail locations.
Drive network and program awareness.
Encourage premium and subscription upgrades.

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